Tribal Tourist is a community of people who are inspired by Africa, adventure and life. Tribaltourist.com is 100% African adventure travel website – run from and for Africa and focused exclusively on this special and rugged continent.
Virtual Inspiration Oy was appointed to localize the website content in Russian and promote it through its mobile media channels.
Website localization is the process of adapting an existing website to local language and culture in the target market. Virtual Inspiration Oy produced localized version of tribaltourist.com website in Russian language.
Not only copies were translated, but the entire website was built from scratch and adapted for Russian content.
Localized website was embedded in several travel Apps in Russian language providing best possible targeting and contextual relevance.
Thanks to responsive design, website content perfectly fit the size of the screen on any mobile device.