McArthurGlen is Europe's leading owner, developer and manager of Designer Outlets. Marketing representatives based in key international markets, including Russia, are proactively promote company’s portfolio to tourism and travel trade partners.
Virtual Inspiration Oy was appointed to run marketing campaign in mobile targeted at Russian-speaking tourists, offering them additional 10% Discount card and other benefits.
Virtual Inspiration Oy has developed a special advertising website for McArthurGlen which was embedded in mobile directory Ruso Turisto. Ad placed in Ruso Turisto lays within the apps content, while contextual advertising is more targeted and more likely to be clicked.
App users could redeem discount vouchers right from the app or request it to be sent by email. Virtual Inspiration Oy was in charge for handling of such requests as well as users database creation and sending vouchers out.