CHRISTMAS CAMPAIGN

ISO OMENA

Shopping center Iso Omena (Big Apple), located in Espoo, Finland houses more than 100 stores specialising in fashion, interior decoration, leisure and well-being, while offering a complete range of grocery supermarkets, a food court, a chapel and a library. 

Virtual Inspiration Oy had been appointed to localize and promote Christmas offers to Russian speaking customers.

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CHRISTMAS CAMPAIGN

ISO OMENA

LOCALIZATION

The number of Russians travelling to Finland has doubled in less than a decade, peaking in 2013 at 5,6 million visits and a total of 1,2 billion euros spent in Finnish shops, hotels and tourist attractions. However many season offers are still being published in Finnish language only. Virtual inspiration Oy has picked the best offers available for tourists in shopping center Iso Omena, translated them in Russian language and published in specifically designed website, embedded in several travel mobile apps.

PROMOTION

Instead of cutting coupons from a magazine, Russian tourists have got an opportunity to redeem discount coupons right from mobile Apps installed on their smartphones and tablets, while built in Apps navigation helped them to find the shortest route to the Shopping Center.
Articles about Christmas offers has been published by Russian and Local Travel and Social media.