El Corte Inglés is the biggest department store group in Europe and ranks fourth worldwide. El Corte Inglés is Spain's only remaining department store chain, as well as owner of several associated businesses.
Virtual Inspiration Oy was appointed to run promotion campaign in mobile targeted at Russian speaking travelers.
Virtual Inspiration Oy has developed a special advertising website for El Corte Ingles which was embedded in mobile directory Ruso Turisto. Ad placed in Ruso Turisto lays within the apps content, while contextual advertising is more targeted and more likely to be clicked.
App users could redeem discount vouchers right from the app or request it to be sent by email. Virtual Inspiration Oy was in charge for handling of such requests as well as users database creation and sending vouchers out.