Citycon is a leading owner, manager and developer of urban grocery-anchored shopping centers in the Nordic and Baltic regions. Citycon owns 36 shopping centers and 31 other retail properties.
Virtual Inspiration Oy runs campaign to promote Citycon’s shopping centers to Russian travelers.
Russians tourists represent, by far, the most numerous foreign tourist group in Finland, which they see as a great shopping destination, but also as a family-friendly country with a wide selection of spas and amusement parks. The tourist board’s figures show that although Russians only stay for an average of 1.4 nights, they spend more per day than almost any other tourist nationality, and account for about a third of all the money spent by Finland’s foreign visitors.
Thanks to mobile solutions designed by Virtual Inspiration Oy, local shops and restaurants owners could interact with Russian tourists in their own language. Season offers, special discounts and coupons earlier available for local residents only are now conveniently delivered to target group right on their mobile devices.
Campaign example: Iso Omena shopping center.